ABOUT SML

LAURIER'S ONLY SPORTS BUSINESS CLUB | OFFICIAL LAZSOC CLUB | 2014 - PRESENT

Sports Management Laurier (SML) is a student-run club at Wilfrid Laurier University operating under the Lazaridis School of Business and Economics. With no formal Sports Management program at Lazaridis, SML was created to fill that gap by giving students a platform to explore the intersection of sports and business through real-world opportunities and experiences.

SML is committed to building awareness of the sports industry on campus and helping students develop the skills and connections needed to break into the field. Through workshops, networking nights, and interactive student events, we give members a chance to learn directly from professionals, build meaningful relationships, and grow within a fast-paced and competitive industry.

SERVICES

THE 3 PILLARS OF SML

EDUCATE

Learn from professionals through workshops & networking events

ENGAGE

Take part in student-led sports and recreational events

EXPERIENCE

Build real-world skills through hands-on opportunities

OUR WORK

OUR PAST EVENTS

SML 2025-2026 EVENTS CALENDAR

CHARITY GOLF TOURNAMENT - OCTOBER 4TH, 2025

SML’s annual Charity Golf Tournament brings Laurier students together for a day of fun on the course while supporting a great cause. Players can register individually or as part of a team, with transportation provided and limited club rentals available. It’s a chance to play, network, and give back.

MOVEMBER BALL HOCKEY TOURNAMENT - NOVEMBER 15TH, 2025

In support of the Movember Foundation, this fast-paced tournament invites students to hit the court and compete for a good cause. With prizes for the top teams and a raffle draw on-site, the day blends friendly competition with meaningful fundraising.

SML x LUG CASE COMPETITION - FEBRUARY 7TH, 2026

SML partners with LUG Sports to challenge students in a case competition focused on solving real-world problems in the sports industry. Teams develop and present solutions to a panel of judges, gaining experience and insight into strategy and business development.

SML x TAP SUPER BOWL AD NIGHT - FEBRUARY 2026

Super Bowl Ad Night, in collaboration with The Advertising Project, is an interactive and engaging event where students come together to watch and analyze some of the most iconic Super Bowl commercials. Blending entertainment with real-world learning, the event highlights key advertising and branding strategies in a casual setting that encourages discussion, creativity, and connection.

HRL x SML NEGOTIATION NIGHT - MARCH 2026
This collaborative event with HR Laurier gives students the chance to build confidence in their negotiation skills through interactive role-play scenarios and feedback from industry professionals. It’s a practical, hands-on experience that blends HR and sports management.

WOMEN IN SPORTS SPEAKER PANEL - MARCH 2026

This event celebrates and amplifies the voices of women in the sports industry. Attendees hear from accomplished professionals who share their career stories, offer advice, and engage in meaningful conversations about breaking barriers in the field.

GIVING BACK

GIVING BACK THROUGH SPORTS

Sports Management Laurier is committed to making an impact beyond campus. During the

2024-2025 academic year, we raised over $5,000 through events supporting the Canadian Cancer Society, KidSport, and the Movember Foundation. By combining sport with purpose, we’re proud to support causes that matter.